Life is too short to be wasting time trying to find things hiding at the bottom of a bag!


The MaDBaG has been designed by parents to have everything you need, easily reached with one hand. The modular interior units can be removed, flat packed or re-configured to your preferred layout, using press stud walls.

  • 2 thermal pockets, both able to hold up to 3 milk bottles or 2 jars, 2 pouches of baby food, a bowl and utensils
  • 2 hard pocket units with slotted lids for easy access. Perfectly sized for the obligatory nappy rash cream, teething toys and gels, dummies, medicine, or even lip gloss
  • 1 fitted nappy and wet wipe compartment
  • Centrally located changing mat
  • Press studs on interior walls, to easily configure your preferred layout

Sale price Price £142.00 Regular price Unit price  per 

Tax included. Shipping calculated at checkout.

The finer details

  • Genuine Saffiano leather
  • Choice of 7 handle colours
  • Easy access pockets, matching handle colour
  • Leather zip tips
  • Studded bottom
  • Re-enforced bottom for upright balance
  • Exterior hanging key ring for those car keys we love to lose
  • Additional interior space around and on top of the modular unit for change of clothes, blankets or cuddly toy