Starting a family is the most catastrophically life changing move any human could make! The journey began with a new mum and grandmother who wanted more than what was on offer.
MaD BaG was founded on a rebellious and stubborn spirit, with an obsessive objective; which is to offer like minded families a tool to spend more time living, and less time looking for things hiding at the bottom of a bag.
Where it all started
Starting in March 2015, when Kaiya Eleanore Gerrard Lundqvist was born, we couldn’t understand why there wasn’t a more organised baby bag available to help us carry all the ‘just in case’ and ‘must haves’ of the baby world!? So, with gumption we thought we would have a bash at designing our own! Now it is just a case of seeing where the road takes us, and with your help, we hope to support our fellow family members who deserve to have life made easier through a bag that organises itself and everything in it for you!
Growing with confidence
MaD Bag is a brand that strives to make sure time is well spent on the things that matter! We all know there are hundreds of baby bags out there in the world, but our mission at MaD BaG is to define what an organised baby bag really looks like, and take it beyond the realm of just a few pockets and zips.
By sticking to our core values of quality, trust, fun and organisation we look forward to growing within our new roles, and finding new ways to protect family time, one bag at a time!